Writing

It isn't really about business.

Most of what's here is filed under business. It isn't really about business.

It's about the same question showing up in different places:

What's actually happening—and what does that require?

Sometimes that's a company. Sometimes a career. Sometimes a decision about how to live.

Business is simply where getting the answer wrong becomes expensive fastest.

Featured essay

The Era of Avoidant Hiring Is Here

Candidates have gotten skeptical of employers, and everyone's calling it entitlement. It isn't. It's people doing risk math after watching companies discard loyal employees.

The companies that win the next few years won't be the ones with the best culture pitch. They'll be the ones with the clearest terms.

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Publications

Chaos & Cadence.

Long-form essays and deeper explorations. Everything above lives here for now.

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If something here sounds like what you're actually dealing with, you don't need to find the right words for it first.

Bring me the situation.